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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Grewal, Dhruv"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Elderly people
Konsumentenverhalten
15
Beziehungsmarketing
7
Relationship marketing
7
Customer integration
3
Customer satisfaction
3
Dienstleistungsqualität
3
Einzelhandel
3
Garantie
3
Internet marketing
3
Kundenintegration
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Kundenzufriedenheit
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Marketing
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Author
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Grewal, Dhruv
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
Donkers, Bas
2
Doorn, Jenny van
2
Duhachek, Adam
2
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Journal of the Academy of Marketing Science
Journal of retailing
19
Journal of business research : JBR
12
Journal of marketing
10
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
MSI reports : working paper series
5
Psychology & marketing
5
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Journal of marketing research : JMR
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Customer relationship management in electronic markets
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Fundamentals of marketing research ; Vol. 3
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer engagement
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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ECONIS (ZBW)
15
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
4
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
5
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
9
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
10
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
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