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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"ces"
~language:"eng"
~source:"econis"
~subject:"Brand image"
~subject:"Viral marketing"
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Brand image
Viral marketing
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
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Markenartikel
25
Social Web
25
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Online-Handel
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Dienstleistungsqualität
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Einzelhandel
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Online-Marketing
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Marketing management
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Marketingmanagement
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Virales Marketing
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E-commerce
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Electronic Commerce
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Werbewirkung
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Theorie
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Theory
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Hennig-Thurau, Thorsten
3
Brasel, S. Adam
2
Grewal, Dhruv
2
Kupfer, Ann-Kristin
2
Verhoef, Peter C.
2
Abril Barrie, Carmen
1
Aguirre, Elizabeth
1
Alden, Dana
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Alexandrov, Aliosha
1
Alvarez, Cecilia M. O.
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Aravindakshan, Ashwin
1
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1
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1
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1
Baumeister, Christoph
1
Bayón, Tomás
1
Beck, Joshua T.
1
Beckers, Sander F. M.
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bleier, Alexander
1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Chabowski, Brian R.
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Chang, Yaping
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Chen, Qimei
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Delre, Sebastiano A.
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Diamantopoulos, Adamantios
1
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1
Doorn, Jenny van
1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
474
Journal of retailing and consumer services
313
The journal of product & brand management
249
The journal of brand management : an international journal
219
Psychology & marketing
129
International journal of hospitality management
119
Asia Pacific journal of marketing and logistics
101
Journal of marketing communications
101
European journal of marketing : EJM
92
Journal of international consumer marketing
82
International journal of internet marketing and advertising : IJIMA
74
Cogent business & management
71
The journal of consumer marketing
67
Journal of strategic marketing
66
Journal of travel and tourism marketing
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Marketing letters : a journal of research in marketing
65
International journal of consumer studies
63
Journal of marketing
63
Journal of global marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
Tourism management : research, policies, practice
60
Journal of promotion management : innovations in planning and applied research
57
International marketing review
56
International journal of advertising : the review of marketing communications
51
International journal of contemporary hospitality management
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of hospitality marketing & management
48
Journal of Islamic marketing
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of fashion marketing and management
47
Journal of marketing management : MM
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of promotion management : JPM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of marketing research : JMR
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
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ECONIS (ZBW)
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
3
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
7
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
8
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
9
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
10
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
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