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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Marketing management
109
Marketingmanagement
109
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Relationship marketing
16
Marketing strategy
15
Marketing
13
Firm performance
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Internet marketing
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Markenimage
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Market research
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Bibliometrics
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Arunachalam, S.
1
Bohlmann, Jonathan D.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Clark, Terry D.
1
DeLeon, Anthony J.
1
Fang, Eric
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Feng, Hui
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Giannetti, Verdiana
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Herrmann, Pol
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Morgan, Robert
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Ramaswami, Sridhar N.
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Rubera, Gaia
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Sheth, Jagdish N.
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Sinapuelas, Ian Clark S.
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Sorescu, Alina
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Storbacka, Kaj
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Uslay, Can
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Varadarajan, Rajan
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Walker, Doug
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Wang, Hui-Ming Deanna
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of business research : JBR
36
SpringerLink / Bücher
22
Journal of strategic marketing
21
The journal of business & industrial marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : MM
14
International journal of innovation management
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Journal of business-to-business marketing
11
Legends in marketing
10
European journal of marketing : EJM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
International journal of technology management : IJTM
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Journal of historical research in marketing
7
Journal of marketing
7
Marketing intelligence & planning
7
Marketing theory
7
Marketing theory and applications
7
Strategic market creation : a new perspective on marketing and innovation management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Management decision : MD
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Australasian marketing journal
5
International journal of business innovation and research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
Springer eBook Collection
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
The marketing review
5
European journal of innovation management
4
Gabler Edition Wissenschaft
4
IEEE transactions on engineering management : EM
4
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ECONIS (ZBW)
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1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
5
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
Saved in:
6
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
7
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
8
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
9
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
10
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
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