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~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Resource-based view"
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Marketingtheorie
Resource-based view
Marketing management
109
Marketingmanagement
109
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Relationship marketing
16
Marketing strategy
15
Marketing
13
Firm performance
12
Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Brand image
10
Internet marketing
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Markenimage
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Market research
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Marktforschung
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Bibliometrics
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Markenführung
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Marketing theory
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Morgan, Neil A.
4
Feng, Hui
2
Storbacka, Kaj
2
Arunachalam, S.
1
Baldauf, Artur
1
Calantone, Roger J.
1
Chari, Simos
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Chatterjee, Sharmila C.
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Clark, Terry D.
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Cron, William L.
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DeLeon, Anthony J.
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Grossenbacher, Samuel
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Herrmann, Pol
1
Hodis, Monica
1
Hunt, Shelby D.
1
Katsikeas, Constantine S.
1
Key, Thomas Martin
1
Kozlenkova, Irina V.
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Leigh, Thomas W.
1
Leonidou, Constantinos N.
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Lusch, Robert F.
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Madhavaram, Sreedhar
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McDonald, Robert E.
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Mele, Cristina
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Mitchell, Ronald K.
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Morgan, Robert
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Nenonen, Suvi
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Ramaswami, Sridhar N.
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Samaha, Stephen A.
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Sheth, Jagdish N.
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Sridhar, Shrihari
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of business research : JBR
27
SpringerLink / Bücher
16
Journal of marketing management : MM
14
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Journal of strategic marketing
10
Legends in marketing
10
International marketing review
8
Marketing theory and applications
7
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing communications
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
The journal of business & industrial marketing
5
Business horizons
4
Gabler Edition Wissenschaft
4
Journal of business-to-business marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International business review : the official journal of the European International Business Academy
3
International journal of trade and global markets
3
Journal of customer behaviour
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection / Business and Management
3
The marketing book
3
The marketing review
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1
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
Saved in:
3
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
Saved in:
5
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
6
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
7
The impact of dynamic capabilities on operational marketing and technological capabilities : investigating the role of environmental turbulence
Wilden, Ralf
;
Gudergan, Siegfried P.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010504691
Saved in:
8
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
9
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
10
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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