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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Online retailing
24
Online-Handel
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23
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Marketingmanagement
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Amtsdruckschrift
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Article
Conference proceedings
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84
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Kumar, V.
4
Brasel, S. Adam
2
Folkes, Valerie S.
2
Grewal, Dhruv
2
Hanson, Sara
2
Hennig-Thurau, Thorsten
2
Johnson, Allison R.
2
Katsikeas, Constantine S.
2
Noble, Stephanie M.
2
Rapp, Adam
2
Sesé, F. Javier
2
Abril Barrie, Carmen
1
Adjei, Mavis T.
1
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1
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1
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1
Aravindakshan, Ashwin
1
Arnold, Mark J.
1
Astvansh, Vivek
1
Avramidis, Panagiotis K.
1
Babakus, Emin
1
Babin, Barry J.
1
Backhaus, Klaus
1
Baker, Julie
1
Baker, Thomas L.
1
Barnes, Aaron J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
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1
Bergkvist, Lars
1
Berry, Leonard L.
1
Bhagwat, Yashoda
1
Bilstein, Nicola
1
Biswas, Dipayan
1
Bleier, Alexander
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Brocato, E. Deanne
1
Bruce, Norris I.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
635
Journal of retailing and consumer services
570
International journal of hospitality management
268
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
159
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
128
Journal of travel and tourism marketing
127
Journal of marketing communications
116
International journal of contemporary hospitality management
114
Cogent business & management
113
Journal of hospitality marketing & management
113
International journal of internet marketing and advertising : IJIMA
112
European journal of marketing : EJM
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of international consumer marketing
95
International journal of consumer studies
93
Journal of strategic marketing
92
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
80
Tourism management : research, policies, practice
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of global marketing
77
Services marketing quarterly
77
The journal of consumer marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of internet commerce
68
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
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ECONIS (ZBW)
84
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1
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84
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
5
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
6
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
7
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
8
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
9
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
10
Brand warmth elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
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