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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Corporate Social Responsibility"
~subject:"Dienstleistungsmarketing"
~subject:"Institutionenökonomik"
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Corporate Social Responsibility
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48
Marketing
14
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11
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Journal of the Academy of Marketing Science
Neue Herausforderungen an das Dienstleistungsmarketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of service management
4
Marketing theory
4
AMS review : official publication of the Academy of Marketing Science
3
Handbook on ethics and marketing
3
Journal of business research : JBR
3
Journal of macromarketing
3
Journal of marketing management : MM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Legends in marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
European Advertising Academy
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
International journal of hospitality management
2
Journal of marketing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
Research Papers on Marketing Strategy
2
Research papers on marketing strategy
2
SpringerLink / Bücher
2
Advances in advertising research
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
3
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
4
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
5
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, M. Craig
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003830113
Saved in:
6
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
Saved in:
7
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
8
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
9
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
10
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
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