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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Schätzung"
~subject:"Werbewirkung"
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Markenführung
Schätzung
Werbewirkung
Brand image
61
Markenimage
61
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
46
Brand
24
Markenartikel
24
Beziehungsmarketing
16
Personality psychology
16
Persönlichkeitspsychologie
16
Relationship marketing
16
Marketing management
12
Marketingmanagement
12
Advertising effects
7
Brand extension
7
Markentransfer
7
Brand equity
5
Innovation
5
Cognition
4
Customer satisfaction
4
Firm performance
4
Kognition
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Spillover effect
4
Spillover-Effekt
4
Unternehmenserfolg
4
Arbeitsverhalten
3
Beschwerdemanagement
3
Brand extensions
3
Branding
3
Complaint management
3
Customer loyalty
3
Designation of origin
3
Emotion
3
Erfolgsfaktor
3
Film industry
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Article
48
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48
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48
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English
48
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Brasel, S. Adam
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kupfer, Ann-Kristin
2
Suri, Anshu
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Astvansh, Vivek
1
Baker, Thomas L.
1
Ballings, Michel
1
Barnes, Aaron J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
Chang, Yaping
1
Chatterjee, Rabikar
1
Chen, Qimei
1
Cleeren, Kathleen
1
Crosno, Jody L.
1
Dahl, Darren W.
1
Damavandi, Hoorsana
1
Davvetas, Vasileios
1
DePaoli, Alexander
1
Dekimpe, Marnik G.
1
Delre, Sebastiano A.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Dunn, Lea
1
Eisend, Martin
1
Eisingerich, Andreas B
1
Enkawa, Takao
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Frank, Björn
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
366
The journal of product & brand management
285
The journal of brand management : an international journal
283
Journal of retailing and consumer services
173
Journal of marketing communications
87
European journal of marketing : EJM
85
Psychology & marketing
81
Asia Pacific journal of marketing and logistics
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of hospitality management
65
Marketing intelligence & planning
65
Journal of strategic marketing
58
Discussion paper series / IZA
56
Marketing letters : a journal of research in marketing
54
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
International journal of advertising : the review of marketing communications
49
Cogent business & management
46
SpringerLink / Bücher
46
Tourism management : research, policies, practice
45
International journal of internet marketing and advertising : IJIMA
44
Journal of global marketing
44
Journal of promotion management : JPM
44
The journal of consumer marketing
43
International journal of consumer studies
42
The IUP journal of brand management : IJBRM
42
International marketing review
41
Journal of marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
39
Journal of marketing management : MM
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of travel and tourism marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of Islamic marketing
33
Journal of fashion marketing and management
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
International journal of sports marketing & sponsorship
30
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ECONIS (ZBW)
48
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
5
How has the effect of brand
personality
on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
8
Brand warmth elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
Saved in:
9
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
10
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
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