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~isPartOf:"Journal of the Operational Research Society"
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Search: subject_exact:"Social media marketing"
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Internet marketing
7
Online-Marketing
7
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Game theory
2
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2
Multi-criteria analysis
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online reviews
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Küçükaydin, Hande
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Journal of the Operational Research Society
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
67
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
7
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1
Online review analysis-based multi-criteria decision-making for evaluating patient satisfaction : a case study of the Haodf website
Chen, Zi-yu
;
Xiao, Fei
;
Wang, Yi-ting
;
Wang, Ya-nan
; …
- In:
Journal of the Operational Research Society
75
(
2024
)
5
,
pp. 841-859
Persistent link: https://www.econbiz.de/10014555766
Saved in:
2
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
3
Manufacturer's online selling strategies under spillovers from online to offline sales
Chen, Lin
;
Nan, Guofang
;
Li, Minqiang
;
Feng, Bing
;
Liu, …
- In:
Journal of the Operational Research Society
74
(
2023
)
1
,
pp. 157-180
Persistent link: https://www.econbiz.de/10014231692
Saved in:
4
A heterogeneous opinion-driven decision-support model for tourists’ selection with different travel needs in online reviews
Darko, Adjei Peter
;
Liang, Decui
- In:
Journal of the Operational Research Society
74
(
2023
)
1
,
pp. 272-289
Persistent link: https://www.econbiz.de/10014231718
Saved in:
5
An extended TODIM method to rank products with online reviews under intuitionistic fuzzy environment
Zhang, Donglai
;
Li, Yongli
;
Wu, Chong
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012215741
Saved in:
6
Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande
;
Selçuk, Barış
;
Özlük, Özgür
- In:
Journal of the Operational Research Society
71
(
2020
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
Saved in:
7
How to maximize advertising performance in online social networks
Liu, Yezheng
;
Li, Lingfei
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1224-1233
Persistent link: https://www.econbiz.de/10012213689
Saved in:
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