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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Theorie"
~subject:"USA"
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Decision under uncertainty
Price competition
Theorie
USA
Marketing management
83
Marketingmanagement
83
Theory
23
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
11
Pricing strategy
11
Innovation
10
Beziehungsmarketing
9
Brand
9
Markenartikel
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Market entry
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Markteintritt
9
Relationship marketing
9
United States
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Competitive strategy
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Distribution channel
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Vertriebsweg
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Wettbewerbsstrategie
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Market research
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Marktforschung
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Game theory
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Spieltheorie
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competitive strategy
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Brand management
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Customer value
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Kundenwert
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Operations Research
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Operations research
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Preisdifferenzierung
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Preiswettbewerb
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Price discrimination
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game theory
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marketing strategy
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English
35
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Choi, Seung-chan
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Steinberg, Richard H.
2
Ambler, Tim
1
Ben Rhouma, Tarek
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hauser, John R.
1
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1
Hong, Yuan
1
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1
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1
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1
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1
Kokkinaki, Flora
1
Kumar, K. R.
1
Kumar, Subodha
1
Kumar, V.
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Report / Marketing Science Institute
Europäische Hochschulschriften / 5
73
Gabler Edition Wissenschaft
54
Lehrbuch
33
SpringerLink / Bücher
32
Journal of business research : JBR
27
Journal of marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Neue betriebswirtschaftliche Forschung : Nbf
21
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
21
Journal of business economics : JBE
20
Schriften zu Marketing und Management
20
Springer eBook Collection / Business and Economics
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Die Betriebswirtschaft : DBW
11
Gabler-Edition Wissenschaft
11
Journal of marketing management : MM
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Journal of advertising research
10
Journal of the Academy of Marketing Science
10
The journal of consumer marketing
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Harvard business review : HBR
9
Journal of marketing communications
9
European journal of operational research : EJOR
8
Faculty & research / Insead : working paper series
8
International journal of industrial organization
8
International journal of production economics
8
Journal of business strategy
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Schriften zum Marketing
8
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
8
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ECONIS (ZBW)
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
10
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
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