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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
594
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594
Theorie
97
Theory
97
Experiment
91
Social Web
84
Social web
84
Online retailing
68
Online-Handel
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Preismanagement
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Pricing strategy
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Präferenztheorie
66
Theory of preferences
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Beziehungsmarketing
58
Internet marketing
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Relationship marketing
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Ghose, Anindya
3
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Li, Beibei
2
McLean, Graeme J.
2
Osei-Frimpong, Kofi
2
Agarwal, Ritu
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Ahammad, Mohammad F.
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Bar-Gill, Sagit
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1
Baudier, Patricia
1
Boissieu, Élodie de
1
Burtch, Gordon
1
Cabeza-Ramírez, L. Javier
1
Calvano, Emilio
1
Chang, Chia-Chin
1
Chang, Jason Oliver
1
Chen, Shih-Chih
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Chintagunta, Praddep K.
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1
Dwivedi, Rohita
1
Dwivedi, Yogesh Kumar
1
El Faker, Abdellatif
1
El Ghazi, Hamid
1
El Hana, Nadr
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Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of promotion management : JPM
29
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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58
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
3
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
4
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
5
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
6
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
7
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
8
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
9
Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi
;
Han, Hyunjeong
;
Lee, Jungwoo
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
Saved in:
10
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
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