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~isPartOf:"Marketing : journal of research and management"
~language:"deu"
~language:"eng"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Pricing strategy"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"Konferenzschrift"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Epidemic
Indien
Kapitaleinkommen
Konsumentenverhalten
Pricing strategy
Supply chain
Wirkungsanalyse
Consumer behaviour
19
Marketing
8
Deutschland
6
Germany
6
Marketing theory
6
Marketingtheorie
6
Preismanagement
6
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5
Theory
5
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4
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Decision theory
4
Einzelhandel
4
Entscheidungstheorie
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Market research
4
Marktforschung
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Retail trade
4
Werbewirkung
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Brand management
3
Markenführung
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Relationship marketing
3
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3
Verkaufsförderung
3
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2
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2
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Customer value
2
Dienstleistungsqualität
2
Estimation
2
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2
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2
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2
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2
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Gierl, Heribert
3
Albers, Sönke
2
Bagozzi, Richard P.
2
Hoppe, Daniel
2
Wagner, Udo
2
Wiese, Harald
2
Asselmann, Daniel
1
Bambauer, Silke
1
Bambauer-Sachse, Silke
1
Birk, Matthias M.
1
Blümelhuber, Christian
1
Burmeister-Lamp, Katrin
1
Doganoglu, Toker
1
Felsch, Daniela
1
Folkes, Valerie
1
Fries, Anne
1
Gedenk, Karen
1
Grunert, Klaus G.
1
Hruschka, Harald
1
Klapper, Daniel
1
Knaf, Magdalena
1
Koncz, Julia
1
Königstorfer, Jörg
1
Köstring, Christoph
1
Kübler, Raoul
1
Paulsen, Marcel
1
Peters, Kay
1
Praxmarer-Carus, Sandra
1
Raman, Kalyan
1
Reimer, Anja
1
Roth, Stefan
1
Sattler, Henrik
1
Schade, Christian D.
1
Schmieder, Tine
1
Schäfers, Björn
1
Skiera, Bernd
1
Teichmann, Maik-Henrik
1
Uhrich, Sebastian
1
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Woratschek, Herbert
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Marketing : journal of research and management
Journal of business research : JBR
2,426
International journal of production economics
2,115
Journal of retailing and consumer services
2,040
International journal of production research
1,686
European journal of operational research : EJOR
1,443
Applied economics
1,163
Finance India : the quarterly journal of Indian Institute of Finance
958
Management science : journal of the Institute for Operations Research and the Management Sciences
921
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
896
The Indian economic journal
892
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
892
Finance research letters
878
International journal of hospitality management
876
Applied economics letters
863
Economics letters
814
Transportation research / E : an international journal
814
Economic modelling
778
Energy economics
778
Economic developments in India : quarterly update : analysis, reports, policy documents
769
Journal of banking & finance
764
International journal of consumer studies
758
International review of economics & finance : IREF
674
Psychology & marketing
674
International review of financial analysis
643
Technological forecasting & social change : an international journal
636
The Indian journal of economics
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Global business review
544
Journal of financial economics
531
International journal of logistics systems and management
515
The Asian economic review : journal of the Indian Institute of Economics
509
The American economic review
505
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
504
Pacific-Basin finance journal
472
Cogent business & management
471
Omega : the international journal of management science
462
Journal of development economics
455
The journal of brand management : an international journal
453
Tourism management : research, policies, practice
449
Asia Pacific journal of marketing and logistics
448
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ECONIS (ZBW)
25
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25
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1
Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul
;
Albers, Sönke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10003976429
Saved in:
2
Differences in the ability of structural and reduced-form models to improve pricing decisions
Skiera, Bernd
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003976444
Saved in:
3
The effects of cause-related marketing campaign characteristics : a literature review
Fries, Anne
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008772669
Saved in:
4
Means-end chains : a means to which end?
Grunert, Klaus G.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
Saved in:
5
Neural net extensions of stochastic brand choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
6
Neuroscience in marketing research
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Saved in:
7
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
Saved in:
8
eCommerce revisited : the impact of an uncoupled consumer buying process on retailing
Peters, Kay
;
Albers, Sönke
;
Asselmann, Daniel
; …
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 85-104
Persistent link: https://www.econbiz.de/10003908019
Saved in:
9
Free markets, marketing and society
Raman, Kalyan
- In:
Marketing : journal of research and management
5
(
2009
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003857586
Saved in:
10
Riding a rollercoaster : the dynamics of sport fans' loyalty after promotion and relegation
Königstorfer, Jörg
;
Uhrich, Sebastian
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003908017
Saved in:
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