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~isPartOf:"Marketing intelligence & planning"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"McAleer, Michael"
~person:"Nayga, Rodolfo M."
~person:"Phau, Ian"
~person:"Xuan Vinh Vo"
~subject:"Advertising"
~subject:"Börsenkurs"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Advertising
Börsenkurs
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8
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4
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4
Brand management
4
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Arli, Denni
6
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5
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3
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Marketing intelligence & planning
The North American journal of economics and finance : a journal of financial economics studies
14
Econometric reviews
13
Food policy : economics planning and politics of food and agriculture
10
Applied economics
9
International review of economics & finance : IREF
9
Journal of econometrics
9
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
Energy economics
6
European review of agricultural economics : ERAE
6
Journal of risk and financial management : JRFM
6
Agricultural economics : the journal of the International Association of Agricultural Economists
5
American journal of agricultural economics
5
Applied economic perspectives and policy
5
International review of financial analysis
5
Journal of business research : JBR
5
Finance research letters
4
Journal of economic behavior & organization : JEBO
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Agribusiness : an internat. journal
3
Asian economic journal : journal of the East Asian Economic Association
3
Australasian marketing journal
3
Borsa Istanbul Review
3
Canadian journal of agricultural economics : CJAE
3
Cogent economics & finance
3
Econometrics : open access journal
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Economics letters
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European review of agricultural economics
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Journal of behavioral and experimental economics
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Journal of multinational financial management
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Journal of retailing and consumer services
3
Pacific-Basin finance journal
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Research in international business and finance
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Risks : open access journal
3
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Tourism economics : the business and finance of tourism and recreation
3
Afro-Asian Journal of Finance and Accounting : AAJFA
2
Agricultural and resource economics review : ARER
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ECONIS (ZBW)
9
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Investigating the role of religiosity as a deterrent against digital piracy
Casidy, Riza
;
Lwin, Michael
;
Phau, Ian
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10011657324
Saved in:
4
Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
5
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
6
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
7
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
8
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
9
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
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