//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Cheah, Isaac"
~person:"Kaushal, Vikrant"
~person:"Paul, Justin"
~person:"Tay, Richard"
~subject:"Active brand"
~subject:"Brand personality"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Active brand
Brand personality
Consumer behaviour
Konsumentenverhalten
Volatility
Brand management
5
Markenführung
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Australia
2
Australien
2
Beziehungsmarketing
2
Brand loyalty
2
Customer satisfaction
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Sustainable product
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Öko-Produkt
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Attitude
1
Attitudes towards e-deals
1
Australian brands
1
Automotive industry
1
Automotive market
1
Battery electric vehicles
1
Brand awareness
1
Brand commitment
1
Brand experience
1
Brand trust
1
Brand valuation
1
China
1
Confidence
1
Conjoint analysis
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
10
Language
All
Bulgarian
English
Multiple languages
Author
All
Bang, Nguyen
Cheah, Isaac
Kaushal, Vikrant
Paul, Justin
Tay, Richard
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
3
Chan, Ricky Y. K.
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
Abdullah, Zulhamri
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of retailing and consumer services
19
Journal of business research : JBR
10
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
International journal of market research
4
Asia-Pacific journal of business administration
3
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
International journal of hospitality management
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
3
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
6
Consumer preferences and policy implications for the green car market
Chowdhury, Mahzabin
;
Salam, Khan
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 810-827
Persistent link: https://www.econbiz.de/10011571200
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
10
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->