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~isPartOf:"Marketing intelligence & planning"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Destination management
Firmenimage
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Consumer behaviour
68
Konsumentenverhalten
68
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
18
Online-Marketing
18
Social Web
18
Social web
18
Designation of origin
12
Herkunftsbezeichnung
12
Advertising effects
10
Brand equity
10
Brand loyalty
10
Werbewirkung
10
Corporate reputation
9
Emerging economies
8
Marketing management
8
Marketingmanagement
8
Schwellenländer
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand awareness
6
China
6
Confidence
6
Destinationsmanagement
6
Vertrauen
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Brand architecture
5
International marketing
5
Internationales Marketing
5
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5
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15
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Abdullah, Zulhamri
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
Byon, Kevin K.
1
Eid, Riyad
1
García-Madariaga, Jesús
1
Gbadamosi, Ayantunji
1
Greaves, Nicola
1
Guercini, Simone
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Kantola, Satu-Päivi
1
Lemmetyinen, Arja
1
Lim, Ming
1
Lloyd, Stephen
1
Meland, Kjersti V.
1
Nordin, Shahrina Md
1
Osei, Collins
1
Prayag, Girish
1
Ranfagni, Silvia
1
Skinner, Heather
1
Sánchez-Iglesias, Nuria
1
Tarnovskaya, Veronika
1
Tascioglu, Mertcan
1
Unal, Umut
1
Woodside, Arch G.
1
Xie, Chunyan
1
Yuhanis Abdul Aziz
1
Zhang, James J.
1
Zhang, Jian
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Marketing intelligence & planning
Tourism management : research, policies, practice
65
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
The journal of brand management : an international journal
49
Journal of business research : JBR
48
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Tourism management perspectives : TMP
30
Journal of destination marketing & management
29
Journal of retailing and consumer services
23
Journal of vacation marketing
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of vacation marketing : an international journal
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of hospitality marketing & management
12
Asia Pacific journal of marketing and logistics
11
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Theoretical and applied economics : GAER review
10
Tourism review
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Journal of strategic marketing
9
Cogent business & management
8
International journal of contemporary hospitality management
8
Qualitative market research : an international journal
8
Tourism and hospitality research : THR
8
Tourism review : the official journal of the AIEST
8
Administrative Sciences : open access journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of business strategy
6
Journal of marketing communications
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of hospitality management
5
Journal of Islamic marketing
5
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ECONIS (ZBW)
15
Showing
1
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10
of
15
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
4
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
5
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
6
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
7
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
8
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
9
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
10
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
1
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