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~isPartOf:"Marketing intelligence & planning"
~subject:"Firmenimage"
~subject:"International marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
International marketing
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Consumer behaviour
68
Konsumentenverhalten
68
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
18
Online-Marketing
18
Social Web
18
Social web
18
Designation of origin
12
Herkunftsbezeichnung
12
Advertising effects
10
Brand equity
10
Brand loyalty
10
Werbewirkung
10
Corporate reputation
9
Emerging economies
8
Marketing management
8
Marketingmanagement
8
Schwellenländer
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand awareness
6
China
6
Confidence
6
Destination management
6
Destinationsmanagement
6
Vertrauen
6
Brand architecture
5
Internationales Marketing
5
Markentreue
5
Markenwert
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13
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Arbeitspapier
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14
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1
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1
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English
14
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Abdullah, Zulhamri
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
Cawsey, Timothy
1
García-Madariaga, Jesús
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hogan, Steve
1
Hsieh, Ming Huei
1
Huang, Hsiu Ying
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Lim, Chi Lo
1
Lim, Ming
1
Lloyd, Stephen
1
Marandi, Ebi
1
Meland, Kjersti V.
1
Nordin, Shahrina Md
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Rowley, Jennifer
1
Shi, Tiebing
1
Shukla, Paurav
1
Sánchez-Iglesias, Nuria
1
Tarnovskaya, Veronika
1
Tascioglu, Mertcan
1
Tu, Zhiling
1
Unal, Umut
1
Woodside, Arch G.
1
Xie, Chunyan
1
Yuhanis Abdul Aziz
1
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Marketing intelligence & planning
The journal of brand management : an international journal
70
Journal of business research : JBR
59
Journal of international marketing
33
International marketing review
32
The journal of product & brand management
28
Journal of retailing and consumer services
22
Corporate reputation review : an international journal
15
Journal of international consumer marketing
15
European journal of marketing : EJM
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of global marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business ethics : JOBE
12
Asia Pacific journal of marketing and logistics
11
Journal of strategic marketing
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
9
Qualitative market research : an international journal
9
Journal of euromarketing
8
Journal of marketing management : MM
8
Journal of travel and tourism marketing
8
Business history
7
International journal of business and globalisation : IJBG
7
Journal of business strategy
7
Journal of marketing communications
7
The journal of consumer marketing
7
International journal of contemporary hospitality management
6
International journal of hospitality management
6
International journal of retail & distribution management
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
Corporate reputation review
5
European research studies
5
International business review : the official journal of the European International Business Academy
5
Journal of marketing for higher education
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
14
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1
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10
of
14
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articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
4
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
5
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
6
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
7
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
8
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
10
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
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