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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Empirical method"
~subject:"Messung"
~subject:"Relationship marketing"
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Empirical method
Messung
Relationship marketing
Market research
74
Marktforschung
74
Consumer behaviour
26
Konsumentenverhalten
26
Theorie
8
Theory
8
Marketing management
7
Marketingmanagement
7
Decision under uncertainty
6
Entscheidung unter Unsicherheit
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Beziehungsmarketing
5
Measurement
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Präferenztheorie
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Theory of preferences
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Brand image
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Brand management
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Abe, Makoto
1
Arora, Neeraj
1
Azar, Pablo
1
Bradlow, Eric T.
1
Chien, Charles S.
1
DeSarbo, Wayne
1
Ding, Yu
1
Dreze, Xavier
1
Dubé, Jean-Pierre
1
Eisend, Martin
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Fuller, Matthew
1
Füller, Johann
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Ghose, Anindya
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Gordon, Brett R.
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Hanssens, Dominique M.
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Iyengar, Radha
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Jedidi, Kamel
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Lehmann, Donald R.
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Lynch, John G.
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Mela, Carl F.
1
Moutinho, Luiz
1
Paas, Leonard J.
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Qian, Yi
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Reiss, Peter C.
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Sauer, Nicola E.
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Shankar, Venkatesh
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Sijtsma, Klaas
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Staelin, Richard
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Stieger, Daniel
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Thomadsen, Raphael
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Timoshenko, Artem
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
10
Journal of business research : JBR
8
Journal of targeting, measurement and analysis for marketing
6
Journal of the Academy of Marketing Science
6
Qualitative market research : an international journal
5
Australasian marketing journal
4
Conjoint measurement : methods and applications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of retailing
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Der Markt : international journal of marketing
3
European journal of marketing : EJM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Measurement and research methods in international marketing
3
Product research : the art and science behind successful product launches
3
Service quality and management
3
Advances in international marketing
2
Central European business review : CEBR
2
Conjoint measurement : methods and applications ; with 91 tables
2
Die Betriebswirtschaft : DBW
2
European journal of marketing
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 1
2
Fundamentals of marketing research ; Vol. 2
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
International journal of business environment : IJBE
2
International journal of consumer studies
2
International journal of market research
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of service research : JSR
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ECONIS (ZBW)
13
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1
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13
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1
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
2
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
4
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
7
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
8
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
Saved in:
9
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
10
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
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