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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Brand"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Quantitative marketing and economics : QME
Journal of retailing and consumer services
8
European journal of operational research : EJOR
6
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International game theory review
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4
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4
IMA journal of management mathematics
3
International journal of production economics
3
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
Journal of industrial engineering and management : JIEM
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Applications of management science ; 16
1
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1
Applied Marketing Science /Angewandte Marketingforschung
1
Arbeitspapiere der Forschungsstelle für Genossenschaftswesen an der Universität Hohenheim
1
Baltic Journal of Economic Studies
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Basler Schriften zum Marketing
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Business-to-business brand management : theory, research and executive case study exercises
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Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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ECONIS (ZBW)
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1
Price commitment and the strategic launch of a fighter brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
2
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
3
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
4
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
5
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
6
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
7
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
8
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
9
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
10
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
Saved in:
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