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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
577
Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie ; Buch, Zeitung, Zeitschrift, Radio, Fernsehen, Online
309
The journal of media economics
82
SpringerLink / Bücher
72
Journal of media business studies
71
Journal of cultural economics
55
JMM : the international journal on media management
47
Schriften zur Medienwirtschaft und zum Medienmanagement
43
Erlanger Beiträge zur Medienwirtschaft
34
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
29
NBER working paper series
28
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
28
NBER Working Paper
26
Working paper / National Bureau of Economic Research, Inc.
24
Journal of business research : JBR
23
E-Merging Media : Kommunikation und Medienwirtschaft der Zukunft ; mit 6 Tabellen
21
Handbuch Medienmanagement : mit 46 Tabellen
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Springer eBook Collection
21
Information economics and policy : IEP
20
Journal of travel and tourism marketing
19
Springer eBook Collection / Business and Economics
19
Applied economics letters
17
Handbuch Medienmanagement
17
International journal of arts management
17
Kom / Kommission der Europäischen Gemeinschaften
17
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
16
Innovation policies in the European news media industry : a comparative study
16
Kölner Beiträge zur Medienwirtschaft
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Applied economics
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De Gruyter handbook of media economics
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Discussion paper / Centre for Economic Policy Research
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Institut für Wirtschaftsinformatik und Neue Medien - Working Papers
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Lehrbuch
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Telecommunications policy : the international journal of digital economy, data sciences and new media
15
Medienbetriebswirtschaftslehre - Marketing
14
Reports and papers on mass communication
14
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
13
CESifo working papers
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1
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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2
Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.
;
Sharma, Amalesh
;
Donthu, Naveen
;
Rountree, Carey
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
Saved in:
3
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
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4
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
5
Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
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6
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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7
Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
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8
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
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9
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
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10
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
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