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Brand management
43
Markenführung
43
Consumer behaviour
15
Konsumentenverhalten
15
Brand
11
Markenartikel
11
Brand image
10
Markenimage
10
Social Web
10
Social web
10
Place marketing
7
Standortmarketing
7
Beziehungsmarketing
5
Relationship marketing
5
Customer integration
4
Kundenintegration
4
Marketing
4
branding
4
place branding
4
Betriebliche Wertschöpfung
3
Branding
3
City marketing
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Stadtmarketing
3
Value creation
3
luxury
3
place marketing
3
Advertising
2
Corporate culture
2
Corporate reputation
2
Criticism
2
Fashion
2
Firmenimage
2
International marketing
2
Internationales Marketing
2
Islam
2
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English
48
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Warnaby, Gary
4
Schroeder, Jonathan E.
3
Hietanen, Joel
2
Lucarelli, Andrea
2
Medway, Dominic
2
Andéhn, Mikael
1
Avis, Mark
1
Ball, Kirstie
1
Bardhi, Fleura
1
Benson-Rea, Maureen
1
Bertilsson, Jon
1
Billard, Thomas J.
1
Bishop, David
1
Borgerson, Janet L.
1
Bradford, Tonya Williams
1
Brodie, Roderick J.
1
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1
Burmann, Christoph
1
Chaney, Damien
1
Christodoulides, George
1
Cova, Bernard
1
Debenedetti, Alain
1
Dholakia, Nikhilesh
1
Dinnie, Keith
1
Ellis, Nick
1
Ferguson, Shelagh
1
Fisher, Dan
1
Forbes, Sarah
1
French, Alan
1
Gambetti, Rossella C.
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Gandini, Alessandro
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Hakala, Henri
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1
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1
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Marketing theory
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Research
79
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
59
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ECONIS (ZBW)
48
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1
Sycomorphism in city
branding
: the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
2
World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine
;
Morin-Delerm, Sophie
;
Pecot, …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014368291
Saved in:
3
Re-thinking brand extension theory : parents, siblings and off-spring or landlords and tenants?
Hede, Anne-Marie
;
Kerrigan, Finola
;
Thyne, Maree
- In:
Marketing theory
23
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10014293961
Saved in:
4
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Saved in:
5
How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Philippe, Deborah
;
Debenedetti, Alain
;
Chaney, Damien
- In:
Marketing theory
22
(
2022
)
3
,
pp. 333-358
Persistent link: https://www.econbiz.de/10013388906
Saved in:
6
Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel
;
Murray, Jeff B.
;
Sihvonen, Antti
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10012201546
Saved in:
7
Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith
- In:
Marketing theory
18
(
2018
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
Saved in:
8
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
9
Citizen typography and political brands in the 2016 US presidential election campaign
Billard, Thomas J.
- In:
Marketing theory
18
(
2018
)
3
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011926146
Saved in:
10
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
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