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Place marketing
7
Standortmarketing
7
Brand management
5
Markenführung
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place branding
3
place marketing
3
Big event
1
Brand
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Brand architecture
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consumption
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Warnaby, Gary
4
Medway, Dominic
2
Bradford, Tonya Williams
1
Dinnie, Keith
1
Giovanardi, Massimo
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Henshaw, Victoria
1
Lucarelli, Andrea
1
Oakes, Steve
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Pasquinelli, Cecilia
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Marketing theory
Europäische Hochschulschriften / 5
18
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
10
Springer eBook Collection
9
The journal of product & brand management
8
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
7
Sonderheft / Institut für Wirtschaftsforschung Halle
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
Städte und Regionen im Standortwettbewerb : neue Tendenzen, Auswirkungen und Folgerungen für die Politik
7
The marketing review
7
Wirtschaftspolitische Blätter
7
International review on public and non-profit marketing
6
Journal of state taxation
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
The journal of brand management : an international journal
6
Urban events, place branding and promotion : place event marketing
6
Wirtschaftspolitik und Wirtschaftsförderung auf kommunaler Ebene : theoretische Analysen und praktische Beispiele
6
Working paper / National Bureau of Economic Research, Inc.
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
5
Edition StadtWirtschaft
5
Ifo-Schnelldienst
5
Kieler Diskussionsbeiträge
5
Regionalwirtschaft : global denken, lokal und regional handeln
5
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
5
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Berichte und Gutachten / Deutsches Institut für Entwicklungspolitik, DIE
4
Clusters, networks, and innovation
4
Discussion paper series / IZA
4
Forschung aktuell
4
Forschungs- und Sitzungsberichte der ARL
4
INEF-Report
4
Ifo-Dresden-Studien
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ECONIS (ZBW)
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1
Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith
- In:
Marketing theory
18
(
2018
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
Saved in:
2
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
3
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
4
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
5
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
6
Conceptualizing the management and consumption of live music in urban space
Oakes, Steve
;
Warnaby, Gary
- In:
Marketing theory
11
(
2011
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10009419190
Saved in:
7
Towards a service-dominant place marketing logic
Warnaby, Gary
- In:
Marketing theory
9
(
2009
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10003920653
Saved in:
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