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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Marketingmanagement"
~type_genre:"Medienkombination"
~type_genre:"Textbook"
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Marketingmanagement
Marketing management
16
Theorie
12
Theory
12
Marketing
11
International marketing
5
Internationales Marketing
5
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5
Marktforschung
5
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5
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5
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4
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4
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Hartley, Steven W.
3
Kerin, Roger A.
3
Rudelius, William
3
Cravens, David W.
2
McCarthy, Edmund Jerome
2
Perreault, William D.
2
Peter, Jerome Paul
2
Piercy, Nigel
2
Berkowitz, Eric N.
1
Best, Roger J.
1
Boyd, Harper W.
1
Coney, Kenneth A.
1
Donnelly, James H.
1
Dwyer, F. R.
1
Dwyer, F. Robert
1
Hawkins, Del I.
1
Johnston, Mark W.
1
Koch, Eric C.
1
Lal, Rajiv
1
Larréché, Jean-Claude
1
Lehmann, Donald R.
1
Marshall, Greg W.
1
Mullins, John W.
1
Olson, Jerry C.
1
Quelch, John A.
1
Rangan, V. Kasturi
1
Roberts, Mary Lou
1
Tanner, John F.
1
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1
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McGraw-Hill/Irwin series in marketing
Lehrbuch
52
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
Meffert-Marketing-Edition
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Always learning
6
Gabler-Lehrbuch
5
Kohlhammer Edition Marketing
5
wi - Wirtschaft
5
Kompendium der praktischen Betriebswirtschaft
4
Modernes Marketing für Studium und Praxis
4
The Irwin series in marketing
4
UTB für Wissenschaft / Uni-Taschenbücher
4
... für Dummies
3
Kunst- und Kulturmanagement
3
Springer-Lehrbuch
3
The Prentice-Hall series in marketing
3
UTB / Wirtschaftswissenschaften
3
Berichte aus der Betriebswirtschaft
2
Fachbuchreihe WiWi Kompetenz kompakt
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Kohlhammer-Edition Marketing
2
Lernen leichter gemacht
2
McGraw-Hill series in marketing
2
Pearson one series
2
Sammlung Poeschel
2
Studienbrief / Hochschulverbund Distance Learning / Marketing sozialer und öffentlicher Unternehmen
2
Technischer Vertrieb
2
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2
UTB / Management
2
UTB / Tourismus, Betriebswirtschaftslehre
2
Vahlen kompakt
2
Vahlens Kurzlehrbücher
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WiSo-Lehr- und Handbücher
2
wisu-Texte
2
... AMA educators' proceedings
1
A Marsh marketing text
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ECONIS (ZBW)
16
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1
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
2
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
5
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
6
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
7
Marketing management : text and cases
Lal, Rajiv
;
Quelch, John A.
;
Rangan, V. Kasturi
-
2005
Persistent link: https://www.econbiz.de/10001880264
Saved in:
8
Relationship selling and sales management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
9
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
10
Marketing ; Book
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215288
Saved in:
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