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~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Undetermined
89
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37
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Article
192
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
195
Collection of articles of several authors
3
Sammelwerk
3
Language
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English
195
Author
All
Woodside, Arch G.
6
Thomas, Veronica L.
4
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Filieri, Raffaele
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Rauschnabel, Philipp A.
3
Sauer, Nicola E.
3
Ahn, Sun Joo
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Gustafsson, Anders
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Pozharliev, Rumen
2
Prentice, Catherine
2
Quach, Sara
2
Raimondo, Maria Antonietta
2
Rompay, Thomas J. L. van
2
Ruyter, Ko de
2
Saenger, Christina
2
Sarstedt, Marko
2
Song, Jiaqi
2
Spence, Mark T.
2
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Published in...
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Psychology & marketing
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
321
The journal of brand management : an international journal
302
International journal of hospitality management
294
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
The journal of services marketing
133
Journal of travel and tourism marketing
132
Journal of marketing communications
129
International journal of contemporary hospitality management
125
Cogent business & management
120
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of consumer studies
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of international consumer marketing
105
Journal of the Academy of Marketing Science
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Journal of strategic marketing
101
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Marketing intelligence & planning
100
International journal of advertising : the review of marketing communications
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of marketing management : MM
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
The service industries journal
92
Journal of promotion management : innovations in planning and applied research
90
The journal of consumer marketing
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Tourism management : research, policies, practice
85
Journal of fashion marketing and management
83
Journal of global marketing
82
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
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71
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
72
"My place is your place" : understanding how psychological ownership influences peer-to-peer service experiences
Pino, Giovanni
;
Nieto-García, Marta
;
Zhang, Carol Xiaoyue
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 390-401
Persistent link: https://www.econbiz.de/10012796112
Saved in:
73
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
74
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
75
How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard
;
Lunardo, Renaud
;
Vásquez …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
Saved in:
76
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
77
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
78
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
Saved in:
79
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
80
When a prior indulgent choice promotes a subsequent indulgent choice : the justification mechanism
Akamatsu, Naoki
;
Fukuda, Reo
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10013165443
Saved in:
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