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~isPartOf:"Qualitative market research : an international journal"
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Search: subject:"branding"
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Brand management
59
Markenführung
59
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
29
Markenimage
29
Brand
20
Markenartikel
19
KMU
9
SME
9
Branding
8
Social Web
8
Social web
8
Beziehungsmarketing
6
Relationship marketing
6
Brands
5
Corporate reputation
5
Emotion
5
Firmenimage
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktforschung
5
Social media
5
Stakeholder
5
Business start-up
4
Luxury goods
4
Luxusgüter
4
Place marketing
4
Standortmarketing
4
Unternehmensgründung
4
Brand architecture
3
Brand attachment
3
Brand value
3
Emerging economies
3
Emerging markets
3
Grounded Theory
3
Grounded theory
3
International marketing
3
Internationales Marketing
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61
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61
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English
61
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Abimbola, Temi
3
Gupta, Suraksha
3
Foroudi, Pantea
2
Kitchen, Philip J.
2
Melewar, T. C.
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Anisimova, Tatiana
1
Atwal, Glyn
1
Aureli, Selena
1
Baca, Granit
1
Balmer, John M.T.
1
Bang, Nguyen
1
Basile, Gianpaolo
1
Bengtsson, Anders
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Biedenbach, Galina
1
Boateng, Richard
1
Bodet, Guillaume
1
Bodey, Kelli
1
Bregoli, Ilenia
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Burt, Steven
1
Cavicchi, Alessio
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Chanavat, Nicolas
1
Chen, Steven
1
Cova, Bernard
1
Curran, Catharine
1
Dalakas, Vassilis
1
Dalal, Arunava
1
Dean, Dianne
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Del Chiappa, Giacomo
1
Dennis, Charles
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Diamond, Nina
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Qualitative market research : an international journal
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Research
79
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
66
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
Cogent business & management
62
International marketing review
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
NBER Working Paper
61
Business horizons
59
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ECONIS (ZBW)
61
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1
Destination
branding
through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
2
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
3
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
4
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
5
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
6
Inclusivity as civism : theorizing the axiology of marketing and
branding
of places
Lucarelli, Andrea
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 596-613
Persistent link: https://www.econbiz.de/10013454966
Saved in:
7
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
8
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
9
How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
Saved in:
10
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
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