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~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Sales promotion"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Sales promotion
Consumer behaviour
696
Konsumentenverhalten
696
Brand management
301
Markenführung
301
Brand image
242
Markenimage
242
Brand
203
Markenartikel
201
Beziehungsmarketing
139
Relationship marketing
139
Einzelhandel
129
Retail trade
129
Online retailing
56
Online-Handel
56
Emotion
53
Luxury goods
52
Luxusgüter
52
Social Web
49
Social web
49
Internet marketing
48
Online-Marketing
48
Customer satisfaction
47
Kundenzufriedenheit
47
Advertising effects
40
Food retailing
40
Lebensmitteleinzelhandel
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Werbewirkung
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Marketing management
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Marketingmanagement
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Brand loyalty
27
E-commerce
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Electronic Commerce
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USA
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United States
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Corporate Social Responsibility
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Corporate social responsibility
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Viral marketing
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Virales Marketing
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China
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Balachander, Subramanian
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Boutrup Jensen, Briger
1
Campbell, James D.
1
Castano, Ricardo
1
Chimhundu, Ranga
1
Choi, Sunhee
1
Chung, Kim
1
Das, Gopal
1
Elberg, Andrés
1
Erdem, Tülin
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Fam, Kim Shyan
1
Fisher, Geoffrey
1
Friske, Wesley
1
Gardete, Pedro M.
1
Gierl, Heribert
1
González-Benito, Óscar
1
Gázquez-Abad, Juan C.
1
Han, Bernard T.
1
Hartmann, Wesley R.
1
Huddleston, Patricia T.
1
Ishihara, Masakazu
1
Jeon, Jung Ok
1
Kucuk, S. Umit
1
Kwon, Minjung
1
Lee, Sangno
1
Liaukonyte, Jura
1
Liu, Yan
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Londono, Juan Carlos
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Loyola-Galván, Zaira I.
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Luk, Sherriff T. K.
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Macera, Rosario
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Mauri, Chiara
1
McGranaghan, Matthew
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Minahan, Stella
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Muñoz-Gallego, Pablo A.
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Nakamori, Takafumi
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Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of retailing and consumer services
51
Journal of business research : JBR
24
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer behaviour : an international research review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of Product & Brand Management
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The service industries journal
4
American journal of agricultural economics
3
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ECONIS (ZBW)
24
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
3
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
4
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
5
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
6
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos
;
Castano, Ricardo
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10011704059
Saved in:
7
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
8
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
9
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
10
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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