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~isPartOf:"Services marketing quarterly"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
131
Konsumentenverhalten
131
Dienstleistungsqualität
65
Customer satisfaction
58
Kundenzufriedenheit
58
Beziehungsmarketing
51
Relationship marketing
51
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18
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18
Brand management
16
Markenimage
15
Customer service
13
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10
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customer satisfaction
10
loyalty
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Confidence
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Dienstleistungsmarketing
9
Dienstleistungssektor
9
Einzelhandel
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Retail trade
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Service industry
9
Services marketing
9
Vertrauen
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Viral marketing
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Virales Marketing
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Customer integration
8
Kundenintegration
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customer loyalty
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satisfaction
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service quality
8
Beschwerdemanagement
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Gilboa, Shaked
4
Vilnai-Yavetz, Iris
3
Choi, Beom Joon
2
Gamliel, Eyal
2
Herstein, Ram
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Mangleburg, Tamara
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1
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Arruda Filho, Emílio José Montero
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Campos, Pimenta, Marco Tulio
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1
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Services marketing quarterly
Journal of business research : JBR
787
Journal of retailing and consumer services
701
The journal of product & brand management
312
International journal of hospitality management
307
The journal of brand management : an international journal
299
Psychology & marketing
192
Asia Pacific journal of marketing and logistics
166
Journal of marketing communications
166
International journal of internet marketing and advertising : IJIMA
153
Journal of travel and tourism marketing
138
The journal of services marketing
134
International journal of contemporary hospitality management
131
Cogent business & management
130
European journal of marketing : EJM
128
International journal of advertising : the review of marketing communications
127
Journal of hospitality marketing & management
125
Marketing intelligence & planning
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of international consumer marketing
111
International journal of consumer studies
108
Journal of promotion management : innovations in planning and applied research
107
Journal of strategic marketing
106
Journal of marketing
102
Journal of the Academy of Marketing Science
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The service industries journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
International journal of electronic marketing and retailing : IJEMR
96
Journal of marketing management : MM
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Technological forecasting & social change : an international journal
91
The journal of consumer marketing
91
Journal of internet commerce
90
Journal of global marketing
89
Tourism management : research, policies, practice
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Marketing letters : a journal of research in marketing
86
Journal of fashion marketing and management
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
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ECONIS (ZBW)
Showing
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
3
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
4
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
5
Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem
Senapati, Shubham
;
Panda, Rajeev Kumar
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10014513538
Saved in:
6
Consumer gratifications for gamified e-services
Cicchirillo, Vincent
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10014513541
Saved in:
7
Navigating on mobile shopping applications : examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior
Bansal, Ishita
;
Thakur, Anand
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 256-295
Persistent link: https://www.econbiz.de/10015049444
Saved in:
8
Self-service technology in casual dining restaurants
Nilsson, Elin
;
Pers, Johannes
;
Grubbström, Linn
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012607283
Saved in:
9
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
10
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
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