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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Konsumentenverhalten
606
Brand management
583
Markenführung
583
Brand image
357
Markenimage
357
Beziehungsmarketing
326
Relationship marketing
326
Brand
290
Markenartikel
287
Service quality
217
Dienstleistungsqualität
216
Customer satisfaction
215
Kundenzufriedenheit
215
Social Web
98
Social web
98
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96
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96
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89
Service industry
89
Emotion
86
Corporate reputation
78
Customer service
78
Firmenimage
78
Kundenservice
77
Luxury goods
77
Luxusgüter
77
Marketing management
68
Marketingmanagement
68
Corporate social responsibility
67
Corporate Social Responsibility
66
Customer integration
65
Kundenintegration
65
Services
63
Brand architecture
60
Markenarchitektur
59
Dienstleistung
57
Dienstleistungsmarketing
55
Services marketing
55
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599
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606
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Bulgarian
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Mattila, Anna S.
7
Sharma, Piyush
7
Johnson, Lester W.
6
Klaus, Philipp
5
Phau, Ian
5
Baxter, Stacey M.
4
Daunt, Kate L.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Rosenbaum, Mark
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Berenguer Contrí, Gloria
3
Carlson, Jamie
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gray, David
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Luk, Sherriff T. K.
3
Mirzaei, Abas
3
Neale, Larry
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
3
Poddar, Amit
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Seger-Guttmann, Tali
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wong, IpKin Anthony
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,887
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
606
Showing
1
-
10
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606
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
6
Malls designed for inclusion? : emotional experience of irritating aspects of the mallscape that distance consumers with disabilities
Vilnai-Yavetz, Iris
;
Gilboa, Shaked
;
Mitchell, Vincent-Wayne
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 344-368
Persistent link: https://www.econbiz.de/10014516048
Saved in:
7
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
8
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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