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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"ron"
~language:"slk"
~person:"Merrilees, Bill"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Multi-volume publication"
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Brand management
9
Markenführung
9
Brand image
5
Markenimage
5
Brand
4
Brand architecture
4
Consumer behaviour
4
Corporate reputation
4
Firmenimage
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corporate heritage
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Merrilees, Bill
Vrontis, Demetris
Balmer, John M. T.
16
Powell, Shaun M.
11
Burmann, Christoph
8
Keller, Kevin Lane
8
Abratt, Russell
7
Grace, Debra
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Ind, Nicholas
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Melewar, T. C.
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Wiedmann, Klaus-Peter
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Golob, Urša
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Heine, Klaus
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Ilicic, Jasmina
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Kapferer, Jean-Noël
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Kulczynski, Alicia
5
Piehler, Rico
5
Raggio, Randle D.
5
Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
5
Balmer, John M.T.
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Gil Saura, Irene
4
Grappi, Silvia
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Guzman, Francisco
4
Helm, Clive
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4
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The journal of brand management : an international journal
Journal of business research : JBR
38
Journal for global business advancement : JGBA
17
Global business & economics review
11
International marketing review
11
Technological forecasting & social change : an international journal
9
Journal of transnational management : the official journal of the International Management Development Association
8
World review of entrepreneurship, management and sustainable development
8
Journal for international business and entrepreneurship development
6
Journal of Asia Business Studies
6
Journal of strategic marketing
5
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
International journal of managerial and financial accounting : IJMFA
4
International journal of organizational analysis
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Management decision
4
Marketing intelligence & planning
4
Thunderbird international business review
4
Cross cultural management : an international journal
3
EuroMed journal of business
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of globalisation and small business : IJGSB
3
International journal of technology marketing : IJTMkt
3
Journal of customer behaviour
3
Journal of international management
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Competitiveness review : CR
2
Economic research
2
European journal of marketing : EJM
2
European management review : EMR
2
Human resource management review
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of human resource management
2
International studies of management and organization
2
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ECONIS (ZBW)
16
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16
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1
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
2
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
5
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
6
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
7
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
8
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
9
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
Saved in:
10
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
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