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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
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Consumer behaviour
Brand management
560
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Brand image
341
Markenimage
341
Brand
290
Markenartikel
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Beziehungsmarketing
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Johnson, Lester W.
5
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Grappi, Silvia
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Tourism management : research, policies, practice
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Journal of marketing communications
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Cogent business & management
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Journal of marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
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Journal of food products marketing
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ECONIS (ZBW)
355
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91
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91
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
92
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
93
Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
Saved in:
94
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
Saved in:
95
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
96
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
97
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
98
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
99
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
100
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
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