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~isPartOf:"The journal of brand management : an international journal"
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Brand management
10
Markenführung
10
Brand image
7
Markenimage
7
Brand identity
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand architecture
3
Markenarchitektur
3
Brand
2
Branding
2
Corporate culture
2
Corporate reputation
2
Firmenimage
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Unternehmenskultur
2
corporate brand identity
2
corporate brand management
2
Abnormal return
1
Ankündigungseffekt
1
Announcement effect
1
Anthropomorphization
1
Architectural heritage conduits (AHC)
1
Architectural heritage design
1
Automotive industry
1
Bank
1
Bank architecture
1
Beziehungsmarketing
1
Brand Identity
1
Brand assessment
1
Brand building
1
Brand co-creation
1
Brand feelings
1
Brand identity change
1
Brand knowledge
1
Brand meaning
1
Brand personality
1
Brand purpose
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English
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Urde, Mats
2
Arora, Sangeeta
1
Atwal, Glyn
1
Bargenda, Angela
1
Casprini, Elena
1
Crener-Ricard, Sandrine
1
Esfahani, Mona Seyed
1
Ferreiro-Rosende, Érica
1
Fiocchi, Gianluca
1
Fuentes-Moraleda, Laura
1
Greyser, Stephen A.
1
Heine, Klaus
1
Kaul, Pushpanjali
1
Melanthiou, Yioula
1
Morere-Molinero, Nuria
1
Phan, Michel
1
Pucci, Tommaso
1
Stach, Jens
1
Veloutsou, Cleopatra
1
Zanni, Lorenzo
1
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The journal of brand management : an international journal
Journal of business research : JBR
18
The journal of product & brand management
13
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Journal of marketing management : MM
4
Journal of Business Research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing Working Papers
2
Qualitative market research : an international journal
2
Symphonya. Emerging Issues in Management
2
Theoretical and Applied Economics
2
Проблемы современной экономики
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
American journal of business
1
Asia Pacific journal of marketing and logistics
1
BRQ Business Research Quarterly
1
Benchmarking : an international journal
1
Business & society
1
Business history
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Corporate communications : an international journal
1
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ECONIS (ZBW)
10
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10
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1
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
2
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
3
Styling the corporate heritage
brand
:
identity
building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
4
Reinventing a
brand
's
identity
: effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
Saved in:
5
Employee and visitor interactions in museums as a driver to convey the museum
brand
identity
: an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica
;
Morere-Molinero, Nuria
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 383-399
Persistent link: https://www.econbiz.de/10013270441
Saved in:
6
Managing founder-based
brand
identity
during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
Saved in:
7
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
8
The corporate
brand
identity
matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
9
The corporate
brand
identity
and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
10
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
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