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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
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562
Consumer behaviour
299
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299
Brand image
292
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292
Brand
250
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248
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107
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60
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59
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58
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58
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57
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Balmer, John M. T.
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7
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
Keller, Kevin Lane
6
Miller, Dale
6
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5
Burghausen, Mario
5
Davies, Mark A. P.
5
Grace, Debra
5
Johnson, Lester W.
5
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5
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5
Piehler, Rico
5
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5
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Gil Saura, Irene
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Melewar, T. C.
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Podnar, Klement
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Sung, Yongjun
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Valette-Florence, Pierre
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Abimbola, Temi
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Biedenbach, Galina
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Chapleo, Chris
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Dens, Nathalie
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
SpringerLink / Bücher
6,303
Journal of business research : JBR
3,905
International journal of production research
3,797
European journal of operational research : EJOR
3,487
International journal of production economics
3,370
Journal of business ethics : JOBE
3,090
IMF Staff Country Reports
2,868
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
2,273
NBER Working Paper
1,969
Industrial marketing management : the international journal for industrial and high-tech firms
1,920
Europäische Hochschulschriften / 5
1,813
Management science : journal of the Institute for Operations Research and the Management Sciences
1,779
Technological forecasting & social change : an international journal
1,688
Finance research letters
1,402
IMF country report
1,360
Policy Research Working Paper Series
1,320
Discussion paper / Centre for Economic Policy Research
1,316
International journal of project management : the journal of The International Project Management Association
1,276
Journal of banking & finance
1,274
International journal of hospitality management
1,194
Gabler Edition Wissenschaft
1,167
Journal of retailing and consumer services
1,133
Transportation research / E : an international journal
1,076
Research policy : policy, management and economic studies of science, technology and innovation
1,058
Working paper
1,032
The international journal of human resource management
1,014
Business strategy and the environment
976
Strategic Direction
975
Journal of Management Development
962
Omega : the international journal of management science
961
International Journal of Operations & Production Management
960
Computers & operations research : and their applications to problems of world concern ; an international journal
953
World Bank Other Operational Studies
924
Management Decision
908
Cogent business & management
903
International journal of technology management : IJTM
898
World Bank Publications
898
Journal of knowledge management
893
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ECONIS (ZBW)
635
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635
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1
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
4
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
5
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
8
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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