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~isPartOf:"The journal of brand management : an international journal"
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Brand management
18
Markenführung
18
Nonprofit organization
13
Nonprofit-Organisation
13
Consumer behaviour
10
Konsumentenverhalten
10
Marketing cooperation
8
Marketingkooperation
8
Brand image
7
Markenimage
7
Consumer goods industry
6
Konsumgüterindustrie
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Organisatorischer Wandel
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Organizational change
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Sport organization
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Corporate Social Responsibility
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Football
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Professional sports
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Corporate reputation
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Markentreue
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3
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The journal of brand management : an international journal
SpringerLink / Bücher
1,220
Journal of business research : JBR
752
NBER working paper series
650
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
639
International journal of production research
614
Industrial marketing management : the international journal for industrial and high-tech firms
588
Working paper / National Bureau of Economic Research, Inc.
580
NBER Working Paper
540
Springer eBook Collection
506
Europäische Hochschulschriften / 5
457
Discussion paper / Centre for Economic Policy Research
424
Technological forecasting & social change : an international journal
418
Business process management journal
396
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
362
International journal of production economics
361
Journal of organizational change management
332
Working paper
314
Research policy : policy, management and economic studies of science, technology and innovation
306
CESifo working papers
303
Management science : journal of the Institute for Operations Research and the Management Sciences
299
European journal of operational research : EJOR
298
Nonprofit management & leadership
297
Nonprofit and voluntary sector quarterly
279
Journal of business ethics : JOBE
277
Journal of knowledge management
265
Edward Elgar E-Book Archive
263
Gabler Edition Wissenschaft
261
Journal of regulatory economics
261
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
254
Discussion paper series / IZA
244
Strategic management journal
238
Policy research working paper : WPS
236
Journal of economic behavior & organization : JEBO
231
International journal of technology management : IJTM
227
Public management review
227
International journal of project management : the journal of The International Project Management Association
222
Energy economics
221
Industrial and corporate change
213
Research
207
Discussion paper
206
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ECONIS (ZBW)
30
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1
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10
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30
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1
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
Saved in:
2
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
3
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
4
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
5
Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
Chad, Paul
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011392982
Saved in:
6
How should organizations engage and build relationships with mobile publics on social messengers
Men, Linjuan Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013270434
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
The real purpose of purpose-driven branding : consumer empowerment and social transformations
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012550297
Saved in:
9
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
10
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
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