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~isPartOf:"The journal of brand management : an international journal"
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Designation of origin
15
Herkunftsbezeichnung
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Brand
7
Rules of origin
7
Ursprungsregeln
7
China
6
Markenartikel
6
Country of origin
3
Industrie
2
Luxury goods
2
Luxusgüter
2
Manufacturing industries
2
USA
2
United States
2
country of origin
2
"Made in ..."
1
1990-2009
1
Bekleidung
1
Beverage industry
1
Brand Mianzi
1
Brand architecture
1
Brand equity
1
Brand love
1
Brand popularity
1
Brand switching intention
1
Branding strategy
1
Chinese culture
1
City marketing
1
Clothing
1
Comparison
1
Competitive strategy
1
Corporate reputation
1
Country image
1
Country image usage
1
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Article
17
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17
Aufsatz in Zeitschrift
17
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English
17
Author
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Lin, Zhibin
2
Paswan, Audhesh
2
Sun, Qin
2
Abdelwahab, Dalia
1
Agnoli, Lara
1
Aichner, Thomas
1
Aiello, Gaetano
1
Begalli, Diego
1
Borini, Felipe Mendes
1
Canhua, Kang
1
Capitello, Roberta
1
Chatzopoulou, Elena
1
Chen, Annie Huiling
1
Crescitelli, Edson
1
D'Antone, Simona
1
Donvito, Raffaele
1
Felix, Reto
1
Filieri, Raffaele
1
Gertner, David
1
Giraldi, Janaina de Moura Engracia
1
Godey, Bruno
1
Guido, Gianluigi
1
He, Xinming
1
Jiménez, Nadia
1
Johnson, Zachary S.
1
Kumara, P. A. P. Samantha
1
Lee, Sangwon
1
Maclennan, Maria Laura Ferranty
1
Minor, Michael
1
Pederzoli, Daniele
1
Peluso, Alessandro M.
1
Peng, Norman
1
Polo, Edison Fernandes
1
Ryan, Jason
1
San-Martín, Sonia
1
Siew, Shir-Way
1
Spielmann, Nathalie
1
Suter, Mariana Bassi
1
Tian, Yichao
1
Wiedmann, Klaus-Peter
1
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The journal of brand management : an international journal
International Marketing Review
80
Policy Research Working Paper Series
73
Journal of business research : JBR
66
IMF Staff Country Reports
60
IMF Working Papers
58
International marketing review
54
Journal of international consumer marketing
51
Journal of travel and tourism marketing
45
Tourism management : research, policies, practice
43
Asia Pacific journal of marketing and logistics
40
Journal of global marketing
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
IZA Discussion Papers
37
Journal of world trade : law, economic policy, public policy
33
International business review : the official journal of the European International Business Academy
31
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
31
European Journal of Marketing
29
Journal of retailing and consumer services
28
Asia Pacific Journal of Marketing and Logistics
26
Journal of Consumer Marketing
24
MPRA Paper
24
The journal of consumer marketing
23
Food policy : economics planning and politics of food and agriculture
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
CESifo working papers
21
CEPR Discussion Papers
20
Discussion paper / Centre for Economic Policy Research
20
Journal of Product & Brand Management
20
Journal of international marketing
20
Journal of food products marketing
19
Discussion paper series / IZA
18
The journal of product & brand management
18
Tourism management perspectives : TMP
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of vacation marketing : an international journal
16
International journal of emerging markets
14
International tax and public finance
14
Marketing intelligence & planning
14
PIDS Discussion Paper Series
14
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ECONIS (ZBW)
17
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17
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
The influence of perceived strength of brand
origin
on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
5
Country-of-
origin
fit : when does a discrepancy between brand
origin
and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
6
Geographical brand and country-of-
origin
effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
7
Country-of-
origin
marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
Saved in:
8
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
9
Brand equity for
origin
-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
10
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
Saved in:
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