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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
Markenführung
562
Consumer behaviour
355
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
291
Markenartikel
290
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
45
USA
44
United States
44
Corporate culture
38
Internet marketing
38
Online-Marketing
38
Unternehmenskultur
38
Advertising effects
30
Werbewirkung
30
Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
28
China
25
Customer satisfaction
25
International marketing
25
Internationales Marketing
25
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Article
900
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791
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791
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27
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13
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Balmer, John M. T.
16
Merrilees, Bill
13
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Wiedmann, Klaus-Peter
9
Burmann, Christoph
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Golob, Urša
7
Hennigs, Nadine
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Zarantonello, Lia
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
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Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
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King, Ceridwyn
5
Kleyn, Nicola
5
Kulczynski, Alicia
5
Paswan, Audhesh
5
Piehler, Rico
5
Podnar, Klement
5
Raggio, Randle D.
5
Vrontis, Demetris
5
Abimbola, Temi
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,030
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,699
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
794
OLC EcoSci
136
USB Cologne (EcoSocSci)
5
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641
Which category to extend to – Product or service?
Arslan, F Müge
;
Altuna, Oylum Korkut
- In:
The journal of brand management : an international journal
19
(
2012
)
5
,
pp. 359-377
Persistent link: https://www.econbiz.de/10009830788
Saved in:
642
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
643
Why the devil wears Prada: Consumers’ purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2012
)
7
,
pp. 609-623
Persistent link: https://www.econbiz.de/10009973160
Saved in:
644
Brand managers' mindful self-management of their professional experience : consequences for pay, self-efficacy and job performance
Bennett, Roger
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 545-569
Persistent link: https://www.econbiz.de/10009233010
Saved in:
645
Brand managers’ mindful self-management of their professional experience: Consequences for pay, self-efficacy and job performance
Bennett, Roger
- In:
The journal of brand management : an international journal
18
(
2011
)
8
,
pp. 545-570
Persistent link: https://www.econbiz.de/10009138275
Saved in:
646
Brand society: How brands transform management and lifestyle
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2011
)
9
,
pp. 720-722
Persistent link: https://www.econbiz.de/10009180081
Saved in:
647
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
648
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
649
Branding relationship in financial services : paradigm shift in Mediterranean countries
Petruzzellis, Luca
;
Romanazzi, Salvatore
;
Tassiello, Vito
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 312-328
Persistent link: https://www.econbiz.de/10008905663
Saved in:
650
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
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