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~isPartOf:"The journal of business & industrial marketing"
~source:"econis"
~subject:"KMU"
~subject:"Marketingtheorie"
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KMU
Marketingtheorie
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Trade fair participation
9
Brand management
8
Competitive advantage
8
Markenführung
8
SME
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
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Industrial marketing
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Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Danik, Lidia
1
Durans, Amilson de Araujo
1
Hirvonen, Saku
1
Hätönen, Jussi
1
Jones, Janice
1
Kowalik, Izabela
1
Laukkanen, Tommi
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Navarro García, Antonio
1
Peris-Oritz, Marta
1
Pleśniak, Agnieszka
1
Ruokonen, Mika
1
Salo, Jari
1
Tong, Canon
1
Wong, Stanley Kam Sing
1
Yaw Kusi, Lawrence
1
Zubielqui, Graciela Corral de
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The journal of business & industrial marketing
Journal of business research : JBR
31
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Lehrbuch
13
Marketing intelligence & planning
13
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of research in marketing and entrepreneurship : JRME
10
Legends in marketing
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International marketing review
8
Journal of small business strategy
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
The marketing review
7
Europäische Hochschulschriften / 5
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of economic perspectives : IJEP
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Marketing in kleinen und mittleren Unternehmen
5
McGraw-Hill/Irwin series in marketing
5
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ECONIS (ZBW)
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date (oldest first)
1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
6
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
7
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
8
Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi
;
Ruokonen, Mika
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
Saved in:
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