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~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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SME
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
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Marketing strategy
9
Messebeteiligung
9
Social Web
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Social web
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Strategisches Management
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Trade fair participation
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Brand management
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KMU
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Wettbewerbsvorteil
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USA
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United States
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Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Asamoah, George
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Baah, Charles
1
Barrera-Barrera, Ramón
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Danik, Lidia
1
Durans, Amilson de Araujo
1
Hirvonen, Saku
1
Hätönen, Jussi
1
Jones, Janice
1
Kowalik, Izabela
1
Laukkanen, Tommi
1
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Mainardes, Emerson Wagner
1
Navarro García, Antonio
1
Peris-Oritz, Marta
1
Pleśniak, Agnieszka
1
Ruokonen, Mika
1
Salo, Jari
1
Tong, Canon
1
Wong, Stanley Kam Sing
1
Yaw Kusi, Lawrence
1
Zubielqui, Graciela Corral de
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The journal of business & industrial marketing
Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Marketing intelligence & planning
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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ECONIS (ZBW)
8
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
3
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
6
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
7
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
8
Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi
;
Ruokonen, Mika
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
Saved in:
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