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~isPartOf:"The journal of business & industrial marketing"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Unternehmenserfolg
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Trade fair participation
9
Brand management
8
Competitive advantage
8
KMU
8
Markenführung
8
SME
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
6
E-commerce
6
Electronic Commerce
6
Industrial marketing
6
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Article
19
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19
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English
19
Author
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Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Anand, Sandip
1
Asamoah, George
1
Baah, Charles
1
Bettis-Outland, Harriette
1
Borazon, Elaine Quintana
1
Carvalho, Fernando Manuel Pereira de Oliveira
1
Chung, Jae-eun
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Conchar, Margy
1
Darley, William K.
1
Di Benedetto, C. Anthony
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Falasca, Mauro
1
Fan, Qing
1
Fongsuwan, Wanno
1
Granot, Elad
1
Hirvonen, Saku
1
Huang, Yi-Chun
1
Huang, Ying
1
Javalgi, Rajshekhar G.
1
Jin, Byoungho
1
Johnston, Wesley J.
1
Jones, Janice
1
Juppo, Anne
1
Laukkanen, Tommi
1
Li, Like
1
Lim, Jeen-su
1
Liu, Jen-Ming
1
Liu, Longjun
1
Liu, Ruhong
1
Long, Jing
1
M. S., Shashishekar
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Marion, David
1
Matikainen, Minna
1
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The journal of business & industrial marketing
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
31
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
Marketing intelligence & planning
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
Journal of marketing communications
4
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ECONIS (ZBW)
19
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1
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19
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date (oldest first)
1
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
2
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
6
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
7
Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
8
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
9
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
10
Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su
;
Darley, William K.
;
Marion, David
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
Saved in:
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