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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"kor"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Advertising effects
Konsumentenverhalten
Consumer behaviour
284
Brand image
71
Markenimage
71
USA
60
United States
60
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
35
Relationship marketing
35
Werbewirkung
32
China
28
Marketing management
26
Marketingmanagement
26
Social Web
24
Social web
24
Designation of origin
22
Emotion
22
Herkunftsbezeichnung
22
Personality psychology
20
Persönlichkeitspsychologie
20
Internet marketing
19
Jugendliche
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Online-Marketing
19
Youth
19
Advertising
18
Einzelhandel
18
Retail trade
18
Werbung
18
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17
Altersgruppe
17
Target group
17
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17
Customer satisfaction
15
Kundenzufriedenheit
15
Decision
14
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287
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2
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Article in journal
Collection of articles of several authors
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289
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2
Conference paper
2
Fallstudie
2
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2
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English
Korean
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,038
Journal of retailing and consumer services
1,947
International journal of consumer studies
765
International journal of hospitality management
735
Psychology & marketing
721
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
Asia Pacific journal of marketing and logistics
398
The journal of product & brand management
397
European journal of marketing : EJM
384
Journal of advertising research
377
Journal of marketing research : JMR
368
The journal of brand management : an international journal
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing communications
352
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of international consumer marketing
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of marketing management : MM
325
Journal of travel and tourism marketing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
Journal of retailing
309
Marketing letters : a journal of research in marketing
309
Tourism management : research, policies, practice
304
Journal of marketing
302
Cogent business & management
298
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
285
Journal of the Academy of Marketing Science
280
Journal of advertising : official publication of the American Academy of Advertising
277
International journal of advertising : the quarterly review of marketing communications
270
Journal of business ethics : JOBE
268
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
264
International journal of advertising : the review of marketing communications
263
The journal of services marketing
260
Young consumers : insight and ideas for responsible marketers
257
Journal of economic psychology : research in economic psychology and behavioral economics
256
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ECONIS (ZBW)
289
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1
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10
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289
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1
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
2
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
3
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
4
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
5
Behavioral and lifestyle influences on reported calorie intake : a latent class model
Popovich, Deidre
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 214-225
Persistent link: https://www.econbiz.de/10011694828
Saved in:
6
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
7
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu
;
Segev, Sigal
;
Villar, Maria Elena
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 552-565
Persistent link: https://www.econbiz.de/10011808301
Saved in:
10
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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