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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Beziehungsmarketing
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
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Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
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Viral marketing
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Guzman, Francisco
6
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3
Veloutsou, Cleopatra
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Balasubramanian, Siva Kumar
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Broyles, S. Allen
2
Dwivedi, Abhishek
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Kohli, Chiranjeev
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Krystallis, Athanasios
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Patwardhan, Hemant
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Thaweephan Leingpibul
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Amelia, Maria Veronica
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Anh Tran Tram Truong
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Arcand, Manon
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Atmaja, Ferry Tema
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Becerra, Enrique P.
1
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The journal of product & brand management
Journal of retailing and consumer services
629
Journal of business research : JBR
544
International journal of hospitality management
279
Journal of marketing communications
162
The journal of services marketing
157
Psychology & marketing
154
International journal of advertising : the review of marketing communications
144
Journal of hospitality marketing & management
129
Cogent business & management
124
Journal of travel and tourism marketing
120
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
114
The journal of brand management : an international journal
111
Journal of the Academy of Marketing Science
102
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
100
International journal of advertising : the quarterly review of marketing communications
95
Tourism management : research, policies, practice
92
International journal of internet marketing and advertising : IJIMA
90
The service industries journal
87
Journal of strategic marketing
86
Journal of retailing
84
Marketing intelligence & planning
80
Services marketing quarterly
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
SpringerLink / Bücher
66
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service research : JSR
62
International journal of consumer studies
60
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ECONIS (ZBW)
130
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121
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
122
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
123
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
124
Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
125
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
126
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
127
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
128
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
129
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
130
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
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