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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Brand management
USA
Öffentlichkeitsarbeit
Corporate reputation
23
Firmenimage
23
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Personalmarketing
4
Corporate brand
3
Corporate identity
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Public relations
3
Reputation
3
Brand
2
Brand identity
2
Brand meaning
2
Confidence
2
Corporate branding
2
Corporate image
2
Einzelhandel
2
Familienunternehmen
2
Family business
2
Internal branding
2
Markenartikel
2
Marketing
2
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2
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1
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1
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1
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1
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1
Hillestad, Tore
1
Jaufenthaler, Philipp
1
Khanyapuss Punjaisri
1
Levy, Shalom
1
Li, Huaibin
1
Liu, Fang
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Montaner, Teresa
1
Pina, José M.
1
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1
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1
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1
Spear, Sara
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Tong, Zelin
1
Urde, Mats
1
Wertz, Robert A.
1
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1
Yousaf, Salman
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The journal of product & brand management
Corporate reputation review : an international journal
48
The journal of brand management : an international journal
46
Journal of business research : JBR
39
Corporate communications : an international journal
38
Journal of business ethics : JOBE
25
Academy of Management journal : AMJ
23
SpringerLink / Bücher
21
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
13
Journal of communication management : an international journal
13
Journal of marketing communications
13
International studies of management and organization
12
Marketing intelligence & planning
12
Journal of business strategy
10
Corporate brand and corporate reputation
9
Corporate reputation review
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of strategic marketing
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
International journal of hospitality management
7
Journal of retailing and consumer services
7
Qualitative market research : an international journal
7
The Oxford handbook of corporate reputation
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
6
Harvard business review : HBR
6
Journal of marketing management : MM
6
Reputation Management
6
Working paper / National Bureau of Economic Research, Inc.
6
Corporate social responsibility and environmental management
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
European management journal
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
International journal of retail & distribution management
5
Pakistan journal of commerce and social sciences
5
Psychology & marketing
5
The handbook of crisis communication
5
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ECONIS (ZBW)
16
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1
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10
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16
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
5
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
6
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
8
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
9
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
10
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
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