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~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Perception"
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Perception
13
Wahrnehmung
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
8
Markenführung
8
Brand
4
Brand image
4
Luxury goods
4
Luxusgüter
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Markenartikel
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Online-Handel
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Beziehungsmarketing
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Bibliometrics
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Branding
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China
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Ai, Di
1
Aiello, Gaetano
1
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1
Biedenbach, Galina
1
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1
Comer, Lucette
1
DelVeccio, Devon
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Donvito, Raffaele
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The journal of product & brand management
Journal of business research : JBR
95
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
38
Tourism management : research, policies, practice
37
Journal of business ethics : JOBE
34
International journal of consumer studies
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Journal of travel and tourism marketing
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
27
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Marketing : ZFP ; journal of research and management
22
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
Journal of business and psychology
17
Journal of marketing communications
17
Journal of behavioral decision making
16
Technological forecasting & social change : an international journal
16
Asia Pacific journal of marketing and logistics
15
Journal of economic behavior & organization : JEBO
15
Research
15
International journal of advertising : the review of marketing communications
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of consumer behaviour : an international research review
13
Cogent business & management
12
Journal of international consumer marketing
12
Journal of marketing management : MM
12
The international review of retail, distribution and consumer research
12
The journal of brand management : an international journal
12
The journal of consumer marketing
12
International journal of contemporary hospitality management
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ECONIS (ZBW)
13
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1
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
2
As cute as a button : the effect of size on online product cuteness perception
Li, Yuan
;
Eastman, Jacqueline
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
5
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
6
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
7
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
8
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
9
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
10
Chinese and American perceptions of foreign-name brands
Villar, Maria Elena
;
Ai, Di
;
Segev, Sigal
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 341-349
Persistent link: https://www.econbiz.de/10009625059
Saved in:
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