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~isPartOf:"The marketing review"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Marktforschung
Relationship marketing
Retail trade
Marketing management
48
Marketingmanagement
48
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Brand image
6
Markenimage
6
Brand
5
Firm performance
5
KMU
5
Marketing
5
SME
5
Unternehmenserfolg
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Advertising
4
Advertising effects
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Bibliometrics
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Großbritannien
4
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4
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4
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4
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4
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Agrawal, Shivan
1
Annamalai, Balamurugan
1
Bajpai, Naval
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Gurău, Călin
1
Ikiebey, Godson
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Kumar, Prashant
1
Lehtinen, Uolevi
1
Mathur, Manisha
1
Melewar, T. C.
1
Modi, Pratik
1
Muruganantham, G.
1
Omovbude, Rita
1
Otubanjo, Olutayo
1
Priyadharshini, K.
1
Shaikh, Ateeque
1
Shogbanmu, Segun
1
Varshney, Sanjeev
1
Yadav, Vanita
1
Yen, Dorothy
1
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The marketing review
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of retailing and consumer services
38
Journal of strategic marketing
32
The journal of business & industrial marketing
32
SpringerLink / Bücher
28
Journal of the Academy of Marketing Science
25
Journal of retailing
23
Europäische Hochschulschriften / 5
22
European journal of marketing : EJM
18
Business horizons
16
Marketing intelligence & planning
15
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of retail & distribution management
14
Journal of business-to-business marketing
13
Journal of marketing management : MM
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Cogent business & management
12
International journal of electronic customer relationship management : IJECRM
12
Journal of marketing
12
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing letters : a journal of research in marketing
10
Springer eBook Collection
9
Springer eBook Collection / Business and Economics
9
The journal of brand management : an international journal
9
AMS review : official publication of the Academy of Marketing Science
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Journal of business economics : JBE
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing analytics : JMA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
10
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
3
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
4
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
5
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
6
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
7
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
8
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
9
Combining mix and relationship marketing
Lehtinen, Uolevi
- In:
The marketing review
11
(
2011
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009356738
Saved in:
10
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
Saved in:
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