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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Advertising planning"
~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising planning
Brand management
Consumer goods marketing
Markenführung
Werbewirkung
Consumer behaviour
7
Konsumentenverhalten
7
Austria
6
Österreich
6
Deutschland
5
Germany
5
Brand
4
Markenartikel
4
Werbeplanung
4
Advertising effects
3
Brand image
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Markenimage
3
Theorie
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Theory
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Advertising
2
Advertising music
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Automotive industry
2
Beer
2
Bibliometrics
2
Bibliometrie
2
Bier
2
Communication
2
Corporate reputation
2
Einzelhandel
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Firmenimage
2
HR marketing
2
Handelsmarke
2
Kfz-Industrie
2
Kommunikation
2
Konsumgütermarketing
2
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2
Marketing management
2
Marketingmanagement
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Multivariate Analyse
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Aufsatz in Zeitschrift
Article in journal
35
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German
27
English
8
Author
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Strebinger, Andreas
4
Baumgarth, Carsten
2
Esch, Franz-Rudolf
2
Keusch, Florian
2
Mayerhofer, Wolfgang
2
Annen, Raphael
1
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Bekmeier-Feuerhahn, Sigrid
1
Bilgram, Volker
1
Chan-Olmsted, Sylvia M.
1
Dabic, Marina
1
Dens, Nathalie
1
Feige, Stephan
1
Franzen, Ottmar
1
Füller, Johann
1
Gilch, Kim
1
Harder, Thomas
1
Hattke, Judith
1
Hopf, Norbert
1
Kazimova, Leyla
1
Klaming, Gunnar
1
Koch, Giordano
1
Kusatz, Herwig
1
Köhler, Isabelle
1
Köhler, Richard
1
Langer, Thomas
1
Lischka, Gesa
1
Mahrenholz, Peter John
1
Mittermaier, Reinhard
1
Möhlenbruch, Dirk
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Rath, Johannes
1
Redler, Jörn
1
Schmidt, Marco
1
Schnedlitz, Peter
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1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
601
The journal of brand management : an international journal
538
The journal of product & brand management
377
Journal of retailing and consumer services
286
European journal of marketing : EJM
123
Psychology & marketing
116
Journal of strategic marketing
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
101
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
70
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International journal of advertising : the review of marketing communications
65
Journal of advertising research
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
62
Tourism management : research, policies, practice
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International marketing review
60
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of marketing research : JMR
56
The journal of consumer marketing
54
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Journal of retailing
51
The marketing review
51
International journal of advertising : the quarterly review of marketing communications
50
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ECONIS (ZBW)
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1
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
2
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
3
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
4
Wie Storytelling Marken stärkt und nicht aushöhlt : ein Plädoyer für einen leistungsbasierten Ansatz
Harder, Thomas
;
Wüthrich, Nicolas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 17-21
Persistent link: https://www.econbiz.de/10011783444
Saved in:
5
Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
Saved in:
6
A trip into the non-conscious : a brand relaunch based on neuroscience : a case study
Lischka, Gesa
;
Kazimova, Leyla
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
4
,
pp. 70-75
Persistent link: https://www.econbiz.de/10011798095
Saved in:
7
Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
Saved in:
8
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
Saved in:
9
Authentizität durch Herkunft
Feige, Stephan
;
Annen, Raphael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10011957343
Saved in:
10
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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