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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand management"
~subject:"Communication"
~subject:"Markenführung"
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Brand management
Communication
Markenführung
Consumer behaviour
7
Konsumentenverhalten
7
Austria
6
Österreich
6
Deutschland
5
Germany
5
Advertising planning
4
Brand
4
Markenartikel
4
Werbeplanung
4
Advertising effects
3
Brand image
3
Markenimage
3
Theorie
3
Theory
3
Werbewirkung
3
Advertising
2
Advertising music
2
Automotive industry
2
Beer
2
Bibliometrics
2
Bibliometrie
2
Bier
2
Consumer goods marketing
2
Corporate reputation
2
Einzelhandel
2
Firmenimage
2
HR marketing
2
Handelsmarke
2
Kfz-Industrie
2
Kommunikation
2
Konsumgütermarketing
2
Marke
2
Marketing management
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
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35
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35
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German
27
English
8
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Strebinger, Andreas
4
Baumgarth, Carsten
2
Esch, Franz-Rudolf
2
Keusch, Florian
2
Mayerhofer, Wolfgang
2
Annen, Raphael
1
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Bekmeier-Feuerhahn, Sigrid
1
Bilgram, Volker
1
Chan-Olmsted, Sylvia M.
1
Dabic, Marina
1
Dens, Nathalie
1
Feige, Stephan
1
Franzen, Ottmar
1
Füller, Johann
1
Gilch, Kim
1
Harder, Thomas
1
Hattke, Judith
1
Hopf, Norbert
1
Kazimova, Leyla
1
Klaming, Gunnar
1
Koch, Giordano
1
Kusatz, Herwig
1
Köhler, Isabelle
1
Köhler, Richard
1
Langer, Thomas
1
Lischka, Gesa
1
Mahrenholz, Peter John
1
Mittermaier, Reinhard
1
Möhlenbruch, Dirk
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Rath, Johannes
1
Redler, Jörn
1
Schmidt, Marco
1
Schnedlitz, Peter
1
Sikkenga, Jörg
1
Sova, Alexander
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
603
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
258
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
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1
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
2
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
3
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
4
A trip into the non-conscious : a brand relaunch based on neuroscience : a case study
Lischka, Gesa
;
Kazimova, Leyla
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
4
,
pp. 70-75
Persistent link: https://www.econbiz.de/10011798095
Saved in:
5
Wie Storytelling Marken stärkt und nicht aushöhlt : ein Plädoyer für einen leistungsbasierten Ansatz
Harder, Thomas
;
Wüthrich, Nicolas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 17-21
Persistent link: https://www.econbiz.de/10011783444
Saved in:
6
Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
Saved in:
7
Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
Saved in:
8
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
Saved in:
9
Authentizität durch Herkunft
Feige, Stephan
;
Annen, Raphael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10011957343
Saved in:
10
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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