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~language:"ara"
~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Innovation"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Consumer behaviour
Innovation
Konsumentenverhalten
60
Einzelhandel
43
Retail trade
42
Relationship marketing
25
Beziehungsmarketing
24
USA
19
United States
19
Preismanagement
14
Pricing strategy
14
Internet marketing
12
Online-Marketing
12
Dienstleistungsqualität
11
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11
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10
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10
Ladengestaltung
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5
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5
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57
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Grewal, Dhruv
Han, Heesup
119
Mattila, Anna S.
98
Audretsch, David B.
87
Brem, Alexander
75
Kraus, Sascha
75
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
73
Phau, Ian
73
Khare, Arpita
68
Vrontis, Demetris
66
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Paul, Justin
61
Septianto, Felix
60
Belk, Russell W.
57
Jang, Soocheong
57
Roper, Stephen
52
Ko, Eunju
51
Sharma, Piyush
51
Hollebeek, Linda D.
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Bang, Nguyen
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Link, Albert N.
44
Diamantopoulos, Adamantios
43
Malerba, Franco
43
Bouncken, Ricarda B.
42
Messeni Petruzzelli, Antonio
42
Rajagopal
42
Chen, Jin
40
Thaichon, Park
40
Woodside, Arch G.
40
Das, Gopal
39
Parida, Vinit
39
Ratten, Vanessa
39
Eisend, Martin
38
Kim, Seongseop
38
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Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Review of marketing research
1
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ECONIS (ZBW)
60
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1
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10
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60
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date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
5
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
6
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
7
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
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