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~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Grewal, Dhruv"
~person:"Septianto, Felix"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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KMU
Konsumentenverhalten
Markenartikel
Volatility
Wirtschaftswachstum
Consumer behaviour
116
Einzelhandel
41
Retail trade
41
Emotion
35
Relationship marketing
31
Beziehungsmarketing
30
Advertising
29
Advertising effects
27
Werbewirkung
27
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26
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19
Online-Marketing
19
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19
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17
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Store design
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117
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Grewal, Dhruv
Septianto, Felix
Gupta, Rangan
196
Han, Heesup
113
Odhiambo, Nicholas M.
105
Shahbaz, Muhammad
101
Mattila, Anna S.
96
Tiwari, Aviral Kumar
91
Pradhan, Rudra Prakash
90
Bouri, Elie
88
Ma, Feng
87
Bahmani-Oskooee, Mohsen
80
Hammoudeh, Shawkat
78
Lusk, Jayson L.
76
McAleer, Michael
76
Khare, Arpita
73
Phau, Ian
73
Apergēs, Nikolaos
71
Dwivedi, Yogesh Kumar
69
Kraus, Sascha
68
Paul, Justin
66
Audretsch, David B.
63
Belk, Russell W.
63
Lee, Chien-chiang
62
Sheth, Jagdish N.
62
Nayga, Rodolfo M.
61
Loureiro, Sandra Maria Correia
60
Jang, Soocheong
59
Jorgenson, Dale Weldeau
59
Vrontis, Demetris
59
Balcilar, Mehmet
56
Xuan Vinh Vo
56
Kang, Sang Hoon
55
Wohar, Mark E.
55
Bollerslev, Tim
52
Caporale, Guglielmo Maria
52
McMillan, David G.
52
Ko, Eunju
51
Mensi, Walid
51
Laroche, Michel
50
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Journal of retailing and consumer services
17
Journal of business research : JBR
14
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Psychology & marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Marketing intelligence & planning
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
117
Showing
1
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10
of
117
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
6
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
7
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
8
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
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