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~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Entwicklungsländer
KMU
Konsumentenverhalten
Markenführung
Volatility
Wirtschaftswachstum
Consumer behaviour
56
Emotion
30
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Luxury goods
12
Luxusgüter
12
Ethics
9
Ethik
9
Brand image
8
Markenimage
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Fundraising
6
Pride
6
Sustainability
6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Brand
5
Business ethics
5
Experiment
5
Markenartikel
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
5
Unternehmensethik
5
Zufriedenheit
5
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56
Free
3
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Article
59
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Mikroform
Ratgeber
Sammlung
Aufsatz in Zeitschrift
59
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Bosnian
Bulgarian
English
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Author
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Septianto, Felix
Gupta, Rangan
197
Bahmani-Oskooee, Mohsen
118
Han, Heesup
114
Odhiambo, Nicholas M.
111
Shahbaz, Muhammad
106
Mattila, Anna S.
96
Gnangnon, Sèna Kimm
93
Tiwari, Aviral Kumar
92
Pradhan, Rudra Prakash
91
Bouri, Elie
89
Ma, Feng
87
Hammoudeh, Shawkat
82
Apergēs, Nikolaos
76
Lusk, Jayson L.
76
McAleer, Michael
76
Paul, Justin
75
Phau, Ian
74
Dwivedi, Yogesh Kumar
72
Lee, Chien-chiang
72
Vrontis, Demetris
72
Khare, Arpita
71
Kraus, Sascha
71
Melewar, T. C.
67
Audretsch, David B.
66
Loureiro, Sandra Maria Correia
66
Belk, Russell W.
65
Nunnenkamp, Peter
65
Sheth, Jagdish N.
65
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Jang, Soocheong
59
Jorgenson, Dale Weldeau
59
Xuan Vinh Vo
58
Balcilar, Mehmet
56
Bang, Nguyen
56
Rodrik, Dani
56
Kang, Sang Hoon
55
Wohar, Mark E.
55
Narayan, Paresh Kumar
54
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Published in...
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of advertising
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
59
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59
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
10
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
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