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~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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KMU
Konsumentenverhalten
Markenartikel
Volatility
Consumer behaviour
59
Emotion
32
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
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10
Ethik
10
Personality psychology
9
Persönlichkeitspsychologie
9
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8
Markenimage
8
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8
Social web
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7
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7
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5
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5
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5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
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5
Social behaviour
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Soziales Verhalten
5
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5
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Amtsdruckschrift
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Conference paper
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60
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Septianto, Felix
Gupta, Rangan
157
Han, Heesup
114
Mattila, Anna S.
99
Bouri, Elie
94
Ma, Feng
92
Lusk, Jayson L.
76
Phau, Ian
76
McAleer, Michael
74
Khare, Arpita
73
Bahmani-Oskooee, Mohsen
72
Dwivedi, Yogesh Kumar
70
Kraus, Sascha
68
Belk, Russell W.
67
Tiwari, Aviral Kumar
66
Hammoudeh, Shawkat
65
Paul, Justin
65
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Sheth, Jagdish N.
62
Grewal, Dhruv
60
Vrontis, Demetris
60
Jang, Soocheong
58
Kang, Sang Hoon
54
Bollerslev, Tim
52
Ko, Eunju
51
Mensi, Walid
51
Laroche, Michel
50
McMillan, David G.
49
Wohar, Mark E.
49
Xuan Vinh Vo
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Thurasamy Ramayah
46
Wang, Yudong
46
Kim, Jungkeun
45
Kumar, Dilip
45
Diamantopoulos, Adamantios
44
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
60
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
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