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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Laroche, Michel"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
48
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48
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17
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14
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12
Internationales Marketing
12
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Laroche, Michel
Wittenberg, Erich
775
Gupta, Rangan
581
Zwirner, Christian
490
Nijkamp, Peter
459
Bahmani-Oskooee, Mohsen
454
Gil-Alaña, Luis A.
358
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356
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356
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353
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340
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333
Belke, Ansgar
328
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322
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321
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313
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312
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310
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309
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308
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308
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306
Tiwari, Aviral Kumar
303
Wohlrabe, Klaus
303
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299
Tsionas, Efthymios G.
293
Eichengreen, Barry
290
Cebula, Richard J.
286
Hasan, Iftekhar
282
Lien, Da-hsiang Donald
274
Zimmermann, Klaus F.
274
Zhang, Wei
272
Smyth, Russell
268
Stiglitz, Joseph E.
268
Weber, Jürgen
268
Güth, Werner
267
Michelsen, Claus
266
Phillips, Peter C. B.
263
Chan, Kam C.
262
Zülch, Henning
262
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261
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Journal of business research : JBR
42
Journal of retailing and consumer services
6
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
International journal of advertising : the quarterly review of marketing communications
2
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2
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ECONIS (ZBW)
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82
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1
Antecedents and consequences of fake reviews in a marketing approach : an overview and synthesis
Sahut, Jean-Michel
;
Laroche, Michel
;
Braune, Eric
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549667
Saved in:
2
Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Unnithan, Anandakuttan B.
;
Laroche, Michel
;
Kumar, Ajay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014531500
Saved in:
3
Extracting marketing information from product reviews : a comparative study of latent semantic analysis and probabilistic latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 662-676
Persistent link: https://www.econbiz.de/10014537307
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
6
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
7
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
8
Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik
;
Majid, Kashef
;
Laroche, Michel
;
Mody, …
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
Saved in:
9
Hofstede's individual-level indulgence dimension : scale development and validation
Heydari, Ali
;
Laroche, Michel
;
Paulin, Michèle
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648929
Saved in:
10
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
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