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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Diamantopoulos, Adamantios"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Online-Marketing
Social behaviour
Consumer behaviour
139
Brand management
51
Markenführung
51
Brand image
46
Markenimage
46
Emotion
42
Mexico
39
Mexiko
39
Brand
27
Markenartikel
27
Advertising
26
Advertising effects
26
Werbewirkung
26
Designation of origin
23
Herkunftsbezeichnung
23
Werbung
23
International marketing
20
Internationales Marketing
20
Beziehungsmarketing
12
Luxury goods
12
Luxusgüter
12
Personality psychology
12
Persönlichkeitspsychologie
12
Relationship marketing
12
Social Web
12
Social web
12
Cognition
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Ethics
10
Ethik
10
Kognition
10
Marketing management
10
Marketingmanagement
10
Measurement
10
Einzelhandel
9
Innovation
9
Internet marketing
9
Messung
9
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Online availability
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Undetermined
88
Free
8
Type of publication
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Article
144
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
144
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
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Language
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Bulgarian
English
Spanish
Author
All
Diamantopoulos, Adamantios
Rajagopal
Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
99
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
74
Phau, Ian
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
65
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
52
Pelsmacker, Patrick de
51
Laroche, Michel
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kim, Jungkeun
44
Bang, Nguyen
43
Thaichon, Park
43
Vrontis, Demetris
43
Law, Chun Hung Roberts
42
Sharma, Piyush
41
Das, Gopal
39
Dens, Nathalie
38
Kim, Seongseop
37
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
Rana, Nripendra P.
37
Verhoef, Peter C.
37
Wong, IpKin Anthony
37
Eisend, Martin
36
Balaji, M. S.
35
Hyun, Sunghyup Sean
35
Walsh, Gianfranco
35
Wu, Luorong
35
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Published in...
All
Journal of business research : JBR
25
Journal of retailing and consumer services
18
Journal of international marketing
11
International journal of business innovation and research
7
International marketing review
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
British journal of management
2
British journal of management : BJM
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of productivity and quality management : IJPQM
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
European journal of marketing : EJM
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of advertising research
1
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Source
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ECONIS (ZBW)
144
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144
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
6
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
7
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
8
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
9
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
10
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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