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~language:"cat"
~language:"eng"
~language:"mul"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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Consumer behaviour
Werbung
Konsumentenverhalten
59
Emotion
32
Advertising
25
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
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12
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65
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Septianto, Felix
Han, Heesup
114
Mattila, Anna S.
100
Lusk, Jayson L.
76
Phau, Ian
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Belk, Russell W.
62
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Pelsmacker, Patrick de
59
Eisend, Martin
58
Paul, Justin
56
Ko, Eunju
50
Laroche, Michel
50
Kaiser, Harry M.
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Sharma, Piyush
43
Diamantopoulos, Adamantios
42
Taylor, Charles Raymond
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
40
Dens, Nathalie
39
Rajagopal
38
Verhoef, Peter C.
38
Vrontis, Demetris
38
Kim, Seongseop
37
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
Burton, Scot
36
Gierl, Heribert
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Rana, Nripendra P.
35
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Journal of retailing and consumer services
18
Journal of business research : JBR
11
Journal of advertising
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
65
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
9
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
10
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
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